Arena Reality
Branding
Immersive Game Event Identity A bold, kinetic brand system for a real-world Fortnite-style experience. Designed for action, energy, and flexible expansion across events and merch.
PROJECT TYPE
MY ROLE
OUTPUT
DELIVERY PERIOD
🧠 Situation
Arena Reality is an entertainment agency that transforms popular video game scenarios (like Fortnite) into real-world experiences using Nerf-style equipment. As a new format on the market, the company needed a bold, energetic identity that would appeal to a younger audience while communicating structure, action, and gamified fun.
🎯 Task
Develop a dynamic brand identity that: – Bridges the world of digital gaming and real-life action – Feels immersive, futuristic, and movement-driven – Works across event branding, physical spaces, and merch – Appeals to teens, gamers, and families without feeling childish
🚀 Action
– Designed a geometric, motion-inspired logo system referencing AR/VR aesthetics and targeting reticles – Built a visual language with bold color blocks, diagonal elements, and digital-inspired layouts – Developed brand applications for signage, event zones, badges, and promo materials – Created a system that allows thematic expansion for different game-inspired experiences – Delivered a style guide for future scalability (new games, arenas, partnerships)
🏁 Result
The new identity helped Arena Reality launch with a clear visual voice — dynamic, energetic, and instantly recognizable to a gaming-savvy audience. The system supports both physical and digital formats, making the brand flexible for expansion and thematic updates.
💡 Concept
A stylized “A” fused with a game-monster emoji — slightly pushed into 3D to reflect gameplay coming to life.
